During my first rotation as an adfellow in 2021, I had the opportunity to design a social media campaign and digital calendar for Black History Month at the community. As the visual lead on the project, the guiding principle was to celebrate Black History and black culture. We embraced the principle in a fun and nontraditional way. By not using the typically BHM colors and creating the bubbly hand-drawn type, we created a way to showcase black culture in an authentic way.
Company: the community
Copy by: Nykeema Radway
Manager: Juan Aguilar
Instagram Story Post showcasing Black Cultural Institutions
Instagram Story Post showcasing shows and movies
Virtual Calendar
Mockup of Calendar
In-feed Instagram Post
Zoom Background
