DOCK is a sustainable woman clothing company with the intention of educating consumers on how to be more conscious of how their everyday lives affect the environment.
The project started as a simple tag assignment and it grew into much more as I began to expand the idea of DOCK.
This Project has three parts:
Packaging, Social Media Campaign, Email and OOH Campaign
The Concept
With DOCK's main intention is to educated their consumer on how to more conscious of how everyday lives affect the environment, DOCK's concept was fully thought through to express the important of informing and showcasing effort into helping the environment. Every catalogue of clothing is name after a body of water. From skirts being named after rivers, and dresses being named after streams, it allows the customer to learn more about a body of water and its surrounding area.
Also, the packaging was made to be composted, recycled or reused. The elements of the packaging have a not prefect look and to stress the important stated that no one's journey of being a better advocate for the environment is prefect.
Packaging
The packaging of DOCK was a fun project to create and photograph. Every part of the packaging can be composted or recycled. With the box, tags, and the ribbon being created using biodegradable materials and the metals clip and ring on the tag can be remove and easily recycled.
Social Media Campaign
Below is the social media campaign named DON'T WASH YOUR JEANS*. Don't wash your jeans is a campaign to customers about how washing jeans in a washer are bad for jeans and the environment.
It's better to spot clean them than throw them into the washer because the strand of fibers from the jeans end up in the ocean.
The tiny strands of cotton and more can add up and add to the pollution of oceans.
Email and Print Campaign
The email and print campaign showcase an example of the annual valentine sale. Valentine's Day is usually advertised as a day for couples but, DOCK wants to use that day to promotes treat yourself.
